Using Qumu to Maximize Pharma Marketing Efforts

September 29, 2023
  by Blog Team
Pharmacist helping customer - pharma marketing
woman working in a call center setting providing customer translation services
Video enables enterprises to convey a cohesive and impactful message to their desired audience in a matter of minutes. We live in a world that demands a digital presence, and those who are utilizing technology in their day-to-day operations are reaping the rewards – the pharmaceutical industry is no exception to this evolving trend. From R&D to marketing and sales efforts, the digital landscape significantly impacts pharma marketing efforts and external communication. One of the most influential tools we can incorporate is video marketing; platforms like Qumu play a pivotal role.

What is Qumu?

Qumu is an enterprise video platform designed to create, manage, and distribute video content. Enabling enterprises to engage with their audience effectively—be it employees, clients, or the general public—in an interactive and dynamic way. For industries like pharmaceuticals that require regular communication of complex information both internally and externally, video management solutions are crucial in everyday operations.

Key Areas Qumu Stands Out in Pharma Marketing

  1. Simplified Communication: Pharmaceutical products often involve complex processes, side effects, and benefits that must be conveyed accurately. With Qumu, companies can create rich media presentations combining video, slides, and animations to effectively communicate this information.
  2. Global Outreach: With an expanding global market, pharma marketing teams must have a reliable platform to deliver content seamlessly across borders. Qumu supports this by providing features like automatic video transcoding, ensuring that video content is playable on any device, anywhere in the world.
  3. Regulatory Compliance: The pharmaceutical industry requires products to meet safety and quality controls, making internal reporting and knowledge sharing critical. Qumu helps to ensure that video content adheres to these regulations with features for content approval workflows, archiving, and audit trails. This guarantees all marketing efforts have up-to-date and accurate information.
  4. Interactive Training Modules: Beyond marketing, Qumu can be used to create training modules for pharmaceutical representatives. Video content can simulate real-world patient interactions, helping sales reps understand and enhance pharma marketing efforts.
  5. Advanced Analytics: Like any marketing tool, measuring video content results is important. With Qumu, your team can harness robust analytics, helping to understand viewer behavior, engagement levels, and what content is popular among your audience.

Use Case: A Pharma Marketing Success Story with Qumu

Consider a global pharmaceutical company that is preparing for an anticipated drug launch. Similar to launching a new product, with online promotion and creating various marketing materials. To enhance efficiency and collaboration efforts, they leverage Qumu to create immersive video content detailing the drug’s benefits, side effects, and comparisons with existing options on the market. Once approved, the video can be distributed globally and automatically transcribed for various languages. Pharma reps can access relevant content for training, while doctors and pharmacies can view it for a product breakdown.

The company can also utilize Qumu’s live webcasts via Qumu for Q&A sessions with doctors, ultimately enhancing transparency and building personal connections. Qumu’s analytics show high engagement rates, with doctors benefiting from the cohesive message and extra time invested to explain the product. The result? A successful global launch backed by effective video marketing.

Getting Started with Qumu

With its unique challenges and opportunities, the pharma marketing industry requires specialized communication tools. Qumu, with its robust video platform, is positioned to be a significant asset for pharma marketing teams looking to enhance their marketing efforts. As video becomes a more dominant form of communication, platforms like Qumu will undoubtedly become indispensable.

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