The way companies talk to their employees is changing fast. What used to be a one-way broadcast — a CEO video or a company update — has become something much more powerful. When done right, video can inspire, educate, and even change how people behave at work.
This shift is at the heart of a movement we call the video multiplier effect. It’s all about turning a single video into a lasting force for engagement and action. And for organizations focused on improving internal corporate communication, it’s a complete game changer.
Understanding the Video Multiplier Effect
Think of the video multiplier effect as the difference between sending a message and making it matter. You start with one video — maybe a town hall, a leadership update, or a new initiative launch. Then that video is reused, reshaped, and replayed in ways that reach every corner of the company.
With a platform like Qumu, that same video can be:
- Streamed live for an authentic, all-hands experience
- Turned into shorter clips for on-demand learning
- Embedded in training modules or newsletters
- Measured through engagement analytics
One broadcast becomes an ongoing conversation. One message turns into a movement.
The New Reality of Internal Corporate Communication
Modern internal corporate communication isn’t about sending more emails or uploading more intranet posts. It’s about connection. Employees want to voir their leaders, hear their vision, and feel part of something bigger.
Video makes that possible. It brings authenticity to leadership, clarity to change, and emotion to information. And when combined with analytics, it helps organizations see which messages truly resonate and which need refining.
In other words, great communication doesn’t just inform people — it aligns them.
From Broadcasting to Inspiring Action
It’s easy to talk à employees. The real magic happens when you talk avec them. Video opens that door.
When leaders appear on screen, share their story, and connect directly with teams, something shifts. People engage more deeply, remember more, and take action faster. They stop being passive viewers and become active participants in the company’s direction.
That’s how communication turns into culture — and culture turns into performance.
How Qumu Makes It All Work
Au Qumu, we help organizations go beyond simply “sending a message.” Our technology helps you:
- Deliver secure, high-quality live and on-demand video to every employee
- Add interactivity with polls, chapters, and Q&A to keep attention high
- Track engagement to understand what drives learning and alignment
- Translate and localize content so it connects across regions
- Integrate video right into existing tools like Teams, SharePoint, and intranets
Whether it’s a leadership update or a global training rollout, Qumu helps you reach your people in ways that stick.
Making the Most of Your Videos
If you want your internal communication to go further, here are a few things to try:
- Plan your videos with reusability in mind
- Break long events into short, focused clips
- Encourage feedback and conversation around your videos
- Use analytics to learn what’s working
- Tie your communication goals to behavior, not just view counts
When you do this consistently, your internal messages start to live longer, travel further, and make a measurable difference.
The future of internal corporate communication isn’t about broadcasting louder — it’s about connecting better. Video brings human connection back into the workplace. It makes information personal, memorable, and actionable.
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