Blurring and video anonymization meet regulatory (GDPR/HIPAA) patient privacy protection requirements

D-ID logo - the letters with the side profile of a face


Medical facilities are held to a higher privacy standard. Anonymizing individuals’ caught on film or video protects them from violating health care privacy acts.

D-ID’s solution supports two main methods of facial protection: (1) Blurring, where the patient’s face is blurred in every frame caught on film, and (2) Smart Anonymization, the only solution that replaces faces with computer generated images, while maintaining key attributes of the face, in compliance with HIPAA and GDPR requirements.




Based in Tel Aviv, Israel D-ID employs market-leading experts in deep learning, computer vision and image processing, and its solutions are being implemented in Fortune 500 companies and institutions worldwide.

Established in 2017, D-ID created the first facial image de-identification solution to protect images and videos from facial recognition software. Building on that, our Creative Reality™ technology uses deep learning algorithms, image processing and neural networks trained on tens of thousands of videos to do anything from animate still photos, to facilitate high-quality video productions, and create viral user experiences.

Our technology produces highly realistic results and is used by leading marketing agencies, production companies, and social media platforms globally to increase engagement levels, bring workflow efficiencies and new monetization opportunities, at scale. Recent clients include Oblio, Warner Brothers Pictures, Publicis, Mondelez, and MyHeritage who used D-ID to simply create millions of extraordinary experiences.

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