Leveraging the Power of Video for External Marketing in the Insurance Industry

June 12, 2023
  by Blog Team
a male customer watching insurance video on his laptop
In today’s digital era, where attention spans are dwindling, the insurance industry is embracing the power of video to engage customers and enhance their external marketing efforts. This blog explores the benefits and strategies of using videos and microsites to educate customers, create brand awareness, and drive business growth. 

Create Captivating Visual Content for Your External Marketing Effort 

Video has become an indispensable tool for marketers in the insurance industry. Unlike lengthy written content, videos offer a visually compelling way to convey complex insurance concepts. By incorporating captivating visuals, animations, and real-life scenarios, insurance companies can grab their audience’s attention and communicate their message more effectively. Whether it’s explaining policy features, simplifying claims processes, or showcasing success stories, videos provide an engaging medium that appeals to customers’ visual and auditory senses. 

Educational Videos for Customers  

One of the key applications of video in insurance marketing is creating educational content for customers. Insurance can be a complex topic, filled with jargon and technical terms that may confuse or intimidate potential customers. By using videos, insurance companies can break down these complexities and present information in a digestible and relatable manner. For example, short explainer videos can help customers understand different types of insurance policies, coverage options, and the benefits they provide. These videos can be shared across various digital platforms, including social media channels, company websites, and email newsletters. 

Microsites are standalone web pages dedicated to specific campaigns or topics. In the insurance industry, creating a microsite solely focused on educational videos can be an effective way to engage and inform customers. A video-centric microsite can house a collection of informative videos, each addressing a specific aspect of insurance. By organizing videos in a user-friendly manner, insurance companies provide customers with a centralized resource for learning about insurance products and services. This not only enhances customers’ understanding but also positions the insurance company as a trusted advisor and industry expert. 

In the rapidly evolving digital landscape, incorporating video into external marketing strategies has become imperative for insurance companies. By leveraging videos and microsites to provide educational content and engage customers, insurers can differentiate themselves, foster trust, and ultimately drive business growth in the competitive insurance industry. 

Woman watching video in a laptop in a coffee shop

Start External Marketing with Qumu’s Enterprise Video Management Platform for Your Insurance Company Today 

Qumu’s external marketing solution offers a range of advantages for insurance companies looking to enhance their video-sharing efforts with customers. With Qumu’s microsite, insurers can provide an ad-free experience, ensuring that customers can focus solely on valuable video content without distractions. Additionally, Qumu’s analytics capabilities enable detailed tracking of customer engagement, providing insights that can inform and refine marketing strategies. By capturing device, region, and browser information, insurers can better understand their audience and tailor their content accordingly. Importantly, Qumu respects customer privacy by not collecting personal identifiers unless customers choose to register. Furthermore, Qumu allows seamless integration with third-party front-end platforms, empowering insurers to customize and edit their video recordings effortlessly.  

Learn more about Qumu’s external marketing solutions today. 

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