Maximizing ROI: The Power of Video-Based Training and Educating Insurance Agents

June 12, 2023
  by Blog Team
female employee training with video

In the dynamic and ever-evolving insurance industry, the training and education of agents play a crucial role in achieving business success. This blog explores how leveraging video as a training tool can deliver a high return on investment (ROI) for insurance companies. From cost savings to improved knowledge retention, we delve into the numerous benefits of incorporating video into agent training programs. 

Enhanced Learning Experience with Video-Based Training 

 Video-based training offers a more engaging and immersive learning experience for insurance agents. By utilizing videos, companies can present complex concepts, policies, and procedures in a visually compelling and easily understandable format. Through a combination of animations, demonstrations, and real-life scenarios, agents can grasp information more effectively and retain knowledge for longer periods. The dynamic nature of videos captures attention and keeps learners actively engaged, resulting in higher levels of comprehension and proficiency. 

Cost Savings  

Implementing video-based training can lead to significant cost savings for insurance companies. Traditional training methods, such as in-person workshops or seminars, incur expenses related to travel, accommodation, and venue rental. By replacing or supplementing these methods with video training modules, organizations can reduce or eliminate such costs. Furthermore, video training allows agents to learn at their own pace and convenience, reducing the need for dedicated trainers and minimizing downtime. As a result, companies can allocate resources more efficiently while still providing comprehensive and accessible training to their agents. 

Consistency and Scalability 

Video training ensures consistency and scalability in knowledge dissemination. Regardless of the number of agents or their locations, video modules offer a standardized training experience for everyone. Companies can create a library of training videos covering various topics and make them accessible to agents anytime, anywhere. This scalability allows organizations to efficiently onboard new agents, upskill existing ones, and ensure consistent messaging across the entire workforce. As insurance companies expand their operations, video training can be easily replicated and distributed, ensuring a unified and high-quality training experience for all agents. 


woman watching training video

Improved Knowledge Retention  

Studies have shown that video-based training enhances knowledge retention compared to traditional methods. The combination of visual and auditory stimuli in videos stimulates multiple senses, resulting in a higher level of information retention. Agents can revisit video modules whenever they need a refresher or encounter specific challenges in their work. Additionally, interactive features such as quizzes or assessments within video platforms can reinforce learning and assess agents’ comprehension. By reinforcing key concepts and allowing agents to revisit training materials, video-based training helps solidify knowledge, leading to more confident and competent agents. 


Performance Analytics  

Video training platforms provide valuable performance analytics, allowing insurance companies to measure the effectiveness and impact of their training programs. Metrics such as completion rates, engagement levels, and quiz scores can be tracked to assess individual agent performance and identify areas that may require additional attention. Companies can use these insights to continuously improve training materials, address knowledge gaps, and tailor future training initiatives to meet specific needs. The ability to analyze and optimize training outcomes ultimately contributes to better agent performance and productivity, leading to a higher ROI for insurance companies. 

By leveraging video as a training and education tool, insurance companies can unlock numerous benefits, including enhanced learning experiences, cost savings, scalability, improved knowledge retention, and valuable performance analytics. With its ability to engage, educate, and empower agents, video-based training offers a compelling ROI for insurance companies striving to stay ahead in an ever-competitive industry. 

female employee training with video

Start Video-Based Training for Your Insurance Agents Today with Qumu 

Insurance companies can utilize Qumu’s video platform to train agents on new products, customer support techniques, and claim processing procedures. By creating informative and interactive training videos and uploading them on a secured microsite, insurers can ensure consistent and effective training across their agent network, leading to improved service quality and customer satisfaction. 

Here is a demo microsite to give you a flavour of how you could create customised learning portals for your employees, partners and even customers.    

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