Building a Digital Workforce

August 7, 2017
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How AT&T Increased Employee Engagement and Team Collaboration with Video

WATCH NOW: How Qumu Helps AT&T Build a Digital Workforce


As one of the world’s largest telecom providers and the 12th-ranked company on the Global 2000, AT&T faced the daunting communication challenge of connecting and engaging a massive global workforce using video (see video summary below). With over 270,000 employees and offices scattered around the world, the global giant needed a reliable, secure, scalable and ‘future proof’ enterprise video platform—one that could handle a variety of use cases.

The Qumu Solution

After a comprehensive research and vetting process, AT&T chose the Qumu Enterprise Video platform to support nine (9) separate business units—including the IT organization, AT&T Wireless Stores, AT&T Uverse, the Premier Client Group, the Signature Client Group, AT&T University and others. These business units represented dozens of video-related use cases, and four of the more notable ones are as follows:

  1. Executive Communications – From town hall broadcasts by the Chairman to business strategy sessions by senior management, AT&T uses the Qumu platform to communicate with a global workforce and reinforce a single vision for success.
  2. AT&T University – The new AT&T University portal leverages the Qumu enterprise video platform to educate individuals and teams on a global scale. The recently redesigned portal allows employees to take classes on their own schedule and track completion of educational goals. The portal includes recommended videos, the ability to follow and share specific channels, and the option of signing up for email alerts. Users can also create custom playlist, view popular videos and use the advanced speech search function.
  3. AT&T Technical Operations – With a workforce of 7,500+ technicians performing nearly 300,000 installations and repairs annually, the AT&T Technical Operations Team uses the Qumu video portal for knowledge exchange and centralized access to critical information. By using on demand video to provide quick answers to how-to questions, the department’s efficiency was improved and significant savings were realized.
  4. AT&T Mobility Sales – This sales-focused team uses the Qumu enterprise video platform to communicate weekly goals, incentives and strategy to over 30,000 sales associates in AT&T stores, generating an incredible 200,000+ video on demand views each week.


As the company’s enterprise video needs continue to expand, the Qumu platform will provide AT&T with the scalability and security necessary to reach every single employee across the globe—regardless of location or device. If you would like to learn more about how the Qumu enterprise video platform can help your organization increase employee engagement and expand its global communication reach, please fill out our Contact Us form and someone will reach out shortly.

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