Enterprise Video Knowledge Management: Your Video Problem Probably Isn’t Video

Businesses are creating more video than ever.

Leadership town halls. Teams meetings. Training sessions. Product updates. Compliance briefings. Customer webinars. Internal communications.

And that is a good thing.

Video remains one of the most effective ways to communicate complex information, bring leadership closer to employees and share knowledge across an organisation.

But there is a bigger question businesses should be asking:

What happens to all that video afterwards?

The challenge is no longer simply creating video. It is turning the knowledge inside that video into something employees can actually find, use and reuse.

That is why enterprise video knowledge management is becoming an increasingly important part of the modern digital workplace.

Businesses Don’t Have a Video Shortage

Consider a 500 person organisation.

It could have hundreds or even thousands of hours of recordings spread across Microsoft Teams, SharePoint, OneDrive and other systems.

Now imagine an employee needs one specific piece of information from a 60 minute leadership town hall that happened six months ago.

They do not really want the video.

They want the two minutes that answer their question.

So what happens?

They search for the recording. They open it. They scroll through the timeline. They guess where the information might be. Maybe they find it. Maybe they ask someone else. Maybe they give up.

Multiply that experience across hundreds of employees and a small inconvenience can quickly become a productivity problem.

Microsoft's Work Trend Index has found that 62% of people struggle with spending too much time searching for information.

Atlassian has also found that 55% of knowledge workers struggle to track down information, despite knowing someone in their organisation has it.

The information often already exists.

People just cannot always get to it quickly enough.

What Is the Cost of Searching for Information?

Let's put a hypothetical number against the problem.

Suppose better access to organisational knowledge saves each employee just 10 minutes per week.

For 500 employees, that adds up to roughly:

4,000 hours per year

At an illustrative employee cost of £30 per hour, that represents approximately:

£120,000 worth of employee time.

That does not mean implementing an enterprise video platform automatically saves an organisation £120,000. Productivity depends on adoption, workflows, content quality and many other factors.

But it raises a useful question:

What is the cost of making hundreds of employees repeatedly search for information your organisation already owns?

This is where enterprise video knowledge management can change the conversation from simply storing recordings to making the information within them easier to access and reuse.

Where Does Microsoft 365 Fit?

Most businesses are already heavily invested in Microsoft 365.

Teams is where people collaborate.

SharePoint helps organisations manage content.

OneDrive stores files.

Microsoft's ecosystem already plays a central role in how employees work.

The answer is not necessarily to replace that environment.

Microsoft 365 and Enghouse Qumu can work alongside each other.

Think about it this way:

Microsoft 365 is where your people work. Qumu can help turn the video they create into a managed business asset.

Qumu provides dedicated enterprise video capabilities that can complement the broader Microsoft environment, including:

The question is not simply Microsoft 365 or Qumu.

It is whether your current environment gives employees and administrators everything they need to manage, find, govern and reuse the knowledge contained within video.

Enterprise Video Knowledge Management Starts With the Knowledge Inside Your Video

Organisations still tend to treat video as a file.

Someone records a town hall. It gets stored somewhere. Employees watch it. Eventually it disappears into an archive.

But think about what is actually inside that recording:

The video is the container. The knowledge inside it is the real asset.

That distinction matters.

An organisation may have thousands of recordings, but if employees cannot find the information contained within them, that knowledge has limited practical value.

Imagine Searching for the Answer Instead of the Video

Imagine an employee needs to understand a recent change to your customer onboarding process.

Traditionally, they might search:

"March leadership town hall"

Then they need to find the correct recording and work out where the topic was discussed.

A better experience would start with the question:

"What changed in our customer onboarding process?"

The goal is to help employees get closer to the relevant information without manually hunting through long recordings.

That changes the value proposition considerably.

The goal isn't to make employees watch more video. It is to help them spend less time looking for information.

This is where enterprise video knowledge management can help organisations think beyond recordings and toward searchable, reusable organisational knowledge.

Video Knowledge Management Goes Beyond Communications

This is not only a Corporate Communications challenge.

Video touches teams across the organisation.

Communications wants leadership messages to reach the right employees.

Learning and Development wants training content to remain useful and reusable.

Compliance wants employees to access appropriate and current guidance.

Sales wants product and organisational knowledge available when people need it.

IT needs governance, security and control.

Employees want an answer without having to watch an hour long recording.

This is why the traditional conversation about a "video platform" is evolving.

A more useful question is:

How can we turn the video we're already creating into organisational knowledge?

Five Questions Communications Leaders Should Ask

If video plays a significant role in your internal communications strategy, start with these five questions:

That final question is particularly important.

A video with 10,000 views is not automatically more valuable than one with 100.

If those 100 employees found exactly what they needed and used that information to do their jobs more effectively, that content could have significant business value.

The Next Phase of Enterprise Video

For years, organisations asked:

Can we create video?

Then the question became:

Can we store and distribute it?

Now there is another question worth asking:

Can we use the knowledge we've already created?

That is where Enghouse Qumu can complement an existing Microsoft 365 environment.

The goal is not to create another silo. It is to help organisations get more from the video knowledge they are already creating by making it easier to:

Ultimately, enterprise video knowledge management is about making the information already captured across your organisation more useful.

Because the measure of a successful enterprise video strategy may not be how many videos your organisation produces or even how many views those videos receive.

It may be much simpler:

When someone needs an answer, how quickly can they find it in the knowledge your organisation has already created?

Turn Your Video Into Searchable Knowledge

Want to see what this looks like in practice?

Watch our webinar replay, Beyond the Recording: How Leading Banks & Insurers Turn Meetings into Searchable Knowledge, to explore how recorded meetings, training and executive communications can become part of a secure, searchable enterprise knowledge hub.

Watch the webinar replay

Discover how Enghouse Qumu can help your organisation think beyond individual recordings and start treating the knowledge inside video as a reusable business asset.