Modernizing your video ecosystem can feel like a moving target. New workflows emerge. User expectations shift. Budgets tighten. And somewhere in the middle, IT teams are expected to deliver stable, secure, multi-device video without disrupting everything that already works.

The good news is that you don’t have to guess which direction to take.

Most organizations fall into one of three strategies: reuse, rebuild, or replace. Each comes with clear benefits and trade offs. Understanding the differences can help you choose a path that improves reliability, reduces cost, and prepares you for what’s next.

1. Reuse: Get More Value From What You Already Have

(best for organizations dealing with tool sprawl, constrained budgets, and legacy hardware that still works)

Reusing isn’t a shortcut. When done well, it’s a strategy that helps organizations get bigger results from smaller investments.

Across our Q4 campaigns, hardware reuse messaging consistently outperformed all other angles, especially in healthcare and partner audiences. This is because organizations are under pressure to avoid unnecessary rebuilds.

Using what you already have — carts, TVs, tablets, room systems, BYOD devices — helps you:

• reduce upfront spending by up to 30 percent
• shorten project timelines
• avoid the complexity of multiple new vendors
• extend the value of devices that still meet your needs

With a flexible video backbone like VidyoPlatform, legacy hardware doesn’t become a limitation. It becomes an asset.

2. Rebuild: Update the Foundations Without Starting Over

(best for teams with outdated video systems or complex workflows that need modernization)

Rebuilding doesn’t have to mean starting from scratch. For many organizations, it simply means introducing a new layer that brings consistency to fragmented systems.

This was a major theme in our Q4 “From Investment to Impact” webinar where teams saw value in consolidating their video stack under one platform to reduce:

• redundant licensing
• IT support strain
• multiple onboarding paths
• workflow disconnects across departments

This strategy works well when you have a mix of old and new systems and need a core platform that ties them together. VidyoPlatform becomes that unified layer, adding stability, reliability, and performance without forcing an overhaul.

3. Replace: Move Away From Systems That Can No Longer Keep Up

(best for organizations stuck with rigid, single-purpose tools or costly proprietary hardware)

Sometimes replacement is the right move.

If your current tools can’t integrate with your systems, don’t function well in low-bandwidth environments, or trap you in proprietary hardware, staying put will cost more in the long run.

A full replacement offers:

• cleaner integration options
• stronger API or SDK control
• one workflow across your ecosystem
• better security and compliance alignment
• predictable pricing without hidden add-ons

During Q4, churned and inactive accounts responded most to this narrative. Many were reevaluating alternatives to Zoom, Twilio, and other locked down platforms that limited flexibility and inflated total cost of ownership.

Which Path Delivers the Strongest ROI?

Our Q4 results made one thing clear: reuse plus rebuild delivers the highest and fastest ROI for most organizations.

The highest email engagement, most demo requests, and strongest replies came from messaging focused on:

• reusing existing hardware
• consolidating tools into one platform
• reducing IT strain and operational complexity
• embedding video into existing workflows
• making predictable, budget-friendly upgrades

One customer even cut their support tickets by consolidating three separate video systems into VidyoPlatform. A reminder that simplifying the foundation benefits every workflow.

Why VidyoPlatform Fits All Three Paths

No matter which strategy you choose, VidyoPlatform gives you flexibility without forcing you in any direction.

You can:

• reuse your existing hardware
• rebuild your workflows on a unified backbone
• replace outdated systems with modern, embeddable video
• deploy in cloud, on-premises, or hybrid
• integrate through open APIs and SDKs
• maintain strong performance in low-bandwidth environments

You can do all of this with support from a team that has spent nearly 20 years helping organizations roll out secure, reliable video at scale.

Ready to See Which Path Is Right for You?

The smartest video strategy starts with a quick review of where you are today.
No long presentations. No overhaul talk. Just a practical conversation about what you can reuse, rebuild, or replace without wasting budget.

Book a 15 minute Video Stack Review

A short session that shows you the fastest path to ROI with the tools you already have. And in the meantime…

Click here to watch our on-demand session, From Investment to Impact, to see how organizations are redefining their video strategy with a smarter infrastructure approach.